How Starter Compass Helped BeConsulted.be Scale from 1 to 100 Customers in Just 3 Months

To achieve BeConsulted’s ambitious growth targets, Starter Compass developed and executed a comprehensive marketing strategy that combined cutting-edge digital tactics with a strong focus on customer engagement and brand positioning. Our first priority was understanding the pain points of BeConsulted’s target audience, which included IT managers, small business owners, and corporate decision-makers. Armed with these insights, we built a tailored approach that seamlessly integrated digital and traditional marketing channels to maximize visibility, engagement, and conversions.

The foundation of our strategy began with a complete website overhaul. We transformed BeConsulted’s online presence into a high-performance lead-generation platform. The new website was designed with user experience (UX) at the forefront, ensuring intuitive navigation, fast loading speeds, and mobile responsiveness. To drive engagement and capture leads, we implemented a strategically positioned lead magnet, a free IT audit designed to demonstrate BeConsulted’s expertise while incentivizing potential clients to engage. By integrating SEO best practices, including targeted keywords such as “IT consultancy for small businesses,” “custom IT solutions,” and “IT support services,” we significantly improved the website’s organic search rankings, driving consistent traffic.

Building on this foundation, we launched an omnichannel advertising campaign to establish BeConsulted’s presence across multiple platforms. On Google Ads, we targeted high-intent keywords that aligned with the pain points of potential clients, ensuring we captured traffic from individuals actively searching for IT solutions. On LinkedIn, our campaigns zeroed in on IT managers and business owners, using hyper-targeted ads to communicate BeConsulted’s unique value proposition. We complemented this with Facebook ads that appealed to startups and smaller businesses, creating a dual approach that maximized reach across different audience segments. For prospects who visited the website but didn’t immediately convert, we implemented retargeting ads, ensuring BeConsulted stayed top of mind.

Our strategy wasn’t limited to online tactics. Recognizing the importance of personal connections, we introduced a direct mail campaign targeting local businesses in the Benelux region. Personalized mailers highlighted BeConsulted’s expertise and offered exclusive consultation slots, creating a tangible and compelling touchpoint that complemented our digital efforts.

To keep the momentum going, Starter Compass developed and implemented an email marketing automation system. This system was carefully designed to nurture leads at every stage of the customer journey. A welcome series educated new leads about BeConsulted’s capabilities, providing real-world examples of how their services could solve common IT challenges. Follow-up sequences delivered value through insightful content, such as tips for improving IT infrastructure and case studies showcasing past successes. For leads that had gone cold, reactivation campaigns reignited interest with limited-time offers and personalized follow-ups.

Recognizing that thought leadership was key to building trust in the IT consultancy space, we created a robust content marketing strategy. Blog posts, whitepapers, and industry insights were published on the website and shared across LinkedIn to establish BeConsulted as a go-to resource for businesses looking to optimize their IT operations. Each piece of content was meticulously crafted with SEO in mind, featuring keywords like “IT consultancy for SMEs,” “IT solutions provider,” and “digital transformation strategies” to attract organic traffic and improve search visibility.

Finally, we focused on brand positioning and messaging to ensure BeConsulted’s identity was both compelling and consistent across all touchpoints. Their core message, emphasizing tailored IT solutions that scale with business needs, was woven into every aspect of their marketing, from website copy to ad campaigns. This consistency not only strengthened BeConsulted’s credibility but also resonated with their target audience, who valued a partner capable of addressing their unique challenges.

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