How Starter Compass helps Expand Offis with Expansion nationwide

Our work with Offis began with an extensive audit of their brand and market presence, which revealed untapped opportunities in the digital space and an absence of structured lead-generation mechanisms. To address these, Starter Compass implemented a multi-faceted strategy focused on social media marketing, content creation, and scalable lead-generation systems.

The cornerstone of our strategy was the creation and implementation of a comprehensive social media presence. Prior to working with Starter Compass, Offis had no active engagement on platforms like Instagram, Facebook, or LinkedIn. We built their profiles from the ground up, designing cohesive branding, crafting targeted posts, and fostering community engagement. The content highlighted Offis’s unique services, such as their flexible virtual office solutions, while showcasing their vibrant co-working spaces and success stories from satisfied clients. This consistent activity helped Offis establish themselves as a recognizable name in the workspace sector.

To drive customer inquiries, we introduced a content-driven lead-generation system. This included producing valuable, shareable content such as blog posts, guides, and infographics about the benefits of virtual offices and co-working spaces for modern businesses. These pieces were strategically shared on social media and Offis’s website, creating interest and driving organic traffic. Additionally, we set up targeted email campaigns to re-engage previous clients and nurture new leads, offering exclusive promotions and updates about new office spaces.

Our team also implemented a lead-tracking system to ensure measurable growth. By optimizing their website’s inquiry forms and integrating them with CRM tools, Offis gained the ability to monitor leads and conversions effectively. This data-driven approach helped identify high-performing campaigns and refine their efforts for even better results.

Through these efforts, Offis achieved a consistent flow of high-quality leads. The structured system now brings in a minimum of 30 new leads per month, providing a reliable foundation for their ongoing growth. These leads come from a mix of organic traffic, social media campaigns, and referral programs.

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